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Placebo Effect: when mind conquers matter

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Placebo Effect: when mind conquers matter Just Imagine  “Let’s do a thought experiment. Round up three hundred harried commuters with headaches—not hard to do on the New York subway any workday rush hour. Of course, they are shouting and whining strident protests, which only worsen their headaches, which is precisely what you want. You reassure them that you’ll get their names listed...

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