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Anchoring Effect, when “anchors” affect our decision making.

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The Anchoring Effect What we believe. When we make a decision, we collect all the necessary information and analyze all the parameters that factor in before we reach a conclusion. In the end, we choose correctly, or at least we have very good reasons supporting our choice. What is the reality: The initial information we receive, relevant or irrelevant, subconsciously plays a significant role in...

The Bandwagon Effect: when the masses affect us.

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The Bandwagon Effect Why is it that the last couple of years more and more men are picking up the habit of growing a beard? What is the deal with people of all ages, creeds, backgrounds, getting tattoos pretty much daily? What about women changing their haircut or dressing style every couple of months, according to the latest fashion trend? Finally, why is it that lately, the football supporters...

Gambler’s Fallacy

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Gambler’s Fallacy You see the lottery numbers. Some of them haven’t shown up for some time, so you go and play those numbers, believing that there is a greater chance of winning. Well, there is not, you are just victim of the Gambler’s Fallacy. You are at the supermarket, you are waiting on the line, and you see the line near you going faster. You consider changing lines, but after that...

Halo effect extended

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*This is the extended version of the article, if you are bored, or in a hurry, or you have to feed your dog, check the short version here. Halo effect Think about Hugh Grant. He seems like a nice guy, always starring in romantic movies, he appears to be a romantic heart, a man every woman would want to have. You assume he must be a generous guy, a trustworthy  loving husband who would be the...

Halo Effect

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Halo effect Imagine Hugh Grant. He seems a nice guy, always playing in romantic movies, he seems to be a romantic heart, a person every woman would want to have. You imagine that he must be a generous guy, a trustworthy loving husband who would be the perfect man for a woman. But the reality is quite different. Ηe cheated on his previous wife, and he has a,  not so quite stable personal life...

Effective reading, how to master it.

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Most of us know how to read. If the case were different, you’d be memorizing the alphabet, not browsing an article about the effectiveness of reading. But what exactly does “reading” mean? What differentiates the good from the bad reader? Do all books require the same amount of time and effort to be read ? How to master effective reading? To answer the above questions, we must...

Confirmation Bias

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Confirmation Bias in everyday life. Have you ever been to a discussion wondering “How do these people believe that, haven’t they read the news?” or “How do you say that, just google it and you will see that things are not like that.” The chances are that most probably you’ve previously been in such a situation. This discussion could be about everything, from politics and religion to who is the...

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